On 12 March 2026, H.E. Mr. Pichit Boonsud, Ambassador of Thailand to the Czech Republic, and spouse attended the opening ceremony of the 34th International Tourism and Regional Tourism Trade Fair (also known as the Holiday World & Region World Fair) at the PVA EXPO Letnany, Prague. As in previous years, the Royal Thai Embassy in Prague supported the Tourism Authority of Thailand, Prague Office, which has constanly participated in this event, in hosting Thailand booth to promote Thai tourism and culture, Thai massage and food products from Thailand. This year, the Thai booth is located near the entrance to Hall 3 and it has received much interest from visitors as usual. The Holiday World Fair will be held until 14 March 2026.